Brands are looking at their current mobile spend and are beginning to realize that banner spend simply doesn't add up. Users don't engage with a thumbnail-sized text ad. Come see how Mondelēz and Carnival Labs turned mobile marketing into the first ever cash-flow positive marketing spend.
Speakers
Bonin Bough, VP Global Media & Consumer Engagement, Mondelēz International
Guy Horrocks, CEO & Founder, Carnival Labs
Panelist
Brian Wong, Co-Founder & CEO, Kiip
Jeff Bernstein, EVP & Global Managing Partner, UMSF
Moderator
Redg Snodgrass, Founder, StainedGlass Labs