---
title: "Brands and Agencies: Mobile Advertising Hell or Heaven? Part 2"
description: "Brands are looking at their current mobile spend and are beginning to realize that banner spend simply doesn't add up. Users don't engage with a thumbnail-sized text ad. Come see how Mondelēz and Carnival Labs turned mobile marketing into the first ever cash-flow positive marketing spend. Speakers Bonin Bough, VP Global Media & Consumer Engagement, Mondelēz International Guy Horrocks, CEO & Founder, Carnival Labs Panelist Brian Wong, Co-Founder & CEO, Kiip Jeff Bernstein, EVP & Global Managing Partner, UMSF Moderator Redg Snodgrass, Founder, StainedGlass Labs"
url: "https://www.speakrphone.com/Redg/brands-and-agencies-mobile-advertising-hell-or-heaven-part-2"
canonical: "https://www.speakrphone.com/Redg/brands-and-agencies-mobile-advertising-hell-or-heaven-part-2"
lastModified: "2026-08-12T17:21:28.700Z"
---

# Brands and Agencies: Mobile Advertising Hell or Heaven? Part 2

**Speaker:** [Redg Snodgrass](https://www.speakrphone.com/Redg.md)
**Date:** 2013-07-19

Brands are looking at their current mobile spend and are beginning to realize that banner spend simply doesn't add up. Users don't engage with a thumbnail-sized text ad. Come see how Mondelēz and Carnival Labs turned mobile marketing into the first ever cash-flow positive marketing spend.
Speakers
Bonin Bough, VP Global Media & Consumer Engagement, Mondelēz International
Guy Horrocks, CEO & Founder, Carnival Labs
Panelist
Brian Wong, Co-Founder & CEO, Kiip
Jeff Bernstein, EVP & Global Managing Partner, UMSF
Moderator
Redg Snodgrass, Founder, StainedGlass Labs

## Topics
- mobile advertising
- marketing strategy
- digital marketing
- Consumer Engagement

## Resources
- [YouTube - Brands and Agencies: Mobile Advertising Hell or Heaven? Part 2](https://www.youtube.com/watch?v=iNxdVb1nBEw)