TechZulu has been covering the South by Southwest (SXSW) Interactive festival for five years now, and we've seen a lot in that time. We remember when Foursquare was battling it out with local Austin competitor Gowalla, and when Brian Solis would instigate pop-up champagne parties at the Driskill.
Naysayers will tell you SXSW has sold out with its long lines and big corporate branding, but there's no arguing the city that keeps it weird still has an allure that keeps us coming back.
What has changed is the maturity of products being previewed, and where they go to get noticed. Over 30,000 people registered for the conference this year, and that's not counting those who descend on the city without a badge.
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