At the APPNATION conference in San Francisco, David Spark spoke with Redg Snodgrass of Alcatel-Lucent about the systems and programs they're building for application developers to bridge the complexity of building, releasing, and making money from app development.
It comes right down to quality, discoverability, distribution, and monetization. These are the issues developers have, said Snodgrass. To solve these problems Alcatel-Lucent has developed "write once, runs everywhere" systems, plus an application certification process that only requires one level of certification before it's distributed to multiple application stores. There's a lot more out there than just the iTunes App Store.
DISCLOSURE: David Spark does some custom publishing work for Alcatel-Lucent.