---
title: "On the importance of identifying buyer pain in B2B SaaS"
description: "EPISODE OUTLINE [04:39] How Salesforce is applying AI and data science in their products [07:16] Alok’s journey into independent consulting and helping early-stage founders [11:13] How to bet on founders and help them succeed [12:04] Steps in domain expertise and identify the pain point of the buyer [14:34] The process of getting prospects through the funnel [16:35] Lessons from the school of hard knocks [19:22] The importance of a peer group of folks who are on a similar journey"
url: "https://www.speakrphone.com/aloknandan/alok-nandan-of-emergent-ventures-on-the-importance-of-identifying-buyer-pain-in-b2b-saas"
canonical: "https://www.speakrphone.com/aloknandan/alok-nandan-of-emergent-ventures-on-the-importance-of-identifying-buyer-pain-in-b2b-saas"
lastModified: "2026-02-06T22:47:02.092Z"
---

# On the importance of identifying buyer pain in B2B SaaS

**Speaker:** [Alok Nandan](https://www.speakrphone.com/aloknandan.md)
**Date:** 2020-05-15

EPISODE OUTLINE

 [04:39] How Salesforce is applying AI and data science in their products

[07:16] Alok’s journey into independent consulting and helping early-stage founders

[11:13] How to bet on founders and help them succeed

[12:04] Steps in domain expertise and identify the pain point of the buyer

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from the school of hard knocks

[19:22] The importance of a peer group of folks who are on a similar journey

## Topics
- business-to-business
- software as a service
- artificial intelligence
- data science
- consulting

## Resources
- [Podcast - Alok Nandan of Emergent Ventures on the importance of identifying buyer pain in B2B SaaS](https://audio4.redcircle.com/episodes/b9404643-d053-48bb-bcb3-43ac5d7e1702/stream.mp3)